The Power of Personal Branding

Our Client

This month, we are featuring a 20/20 Foresight Executive Marketing client who has forged an extensive and established real estate career in the residential and multi-family development sector. For the past 20 years, he worked for a large privately held residential land developer in Southern California, which had recently been acquired by a private equity company, and the company structure and culture was changing rapidly.

Because he was still employed at his current company, our client’s search needed to be completely confidential. He understood that if his colleagues had an indication he was looking for employment elsewhere, his job would immediately be in jeopardy. Also, because he was still working full-time, he didn’t have the hours required to take on a comprehensive and successful job search. Enter the 20/20 Foresight Executive Marketing team.

Our Solution

  • After conducting several insightful interviews with our client, we learned the various attributes that would make him stand out during the discovery phase of our proven proprietary recruitment system. We helped him draw out those unique characteristics and aspects of his career.

  • We collaborated closely to develop his personal brand, including his digital presence and in-person demeanor, to ensure he put his best foot forward during interviews. Together, we crafted a narrative that highlighted his extensive skill set and the intangibles that make hiring managers sit up and take notice.

  • We executed a highly focused search, centering on our deep real estate networks in Northern and Southern California, Colorado, Texas, Florida and throughout the Southeast.


After three months of marketing our client and connecting him with viable companies, he received job offers from every geographical area we targeted.

With careful consideration of each offer and consulting with his wife, our client chose a highly desirable position in Southern California, where his new position is within a 20-minute drive, adding considerably to his quality of life.

The power of personal branding when searching for your next career opportunity is not to be underestimated. As experts in the fields of career coaching and job finding, the 20/20 Foresight Executive Search team inherently understands what hiring managers are looking for and how establishing your online and in-person presence brings them their next great hire.

Schedule a conversation today with one of our Executive Marketing & Job Finding experts by filling out the form at right or calling 708.246.2100.